Enhancing Patient Engagement Through Interactive Design
Enhancing Patient Engagement Through Interactive Design
Amgen, a leader in biotechnology, wanted to improve how patients understand and engage with Repatha, their breakthrough cholesterol-lowering medication. The goal was to create a patient-friendly flipchart for healthcare professionals to use during consultations, making complex medical information simple and empowering patients to take charge of their cardiovascular health.
Amgen, a leader in biotechnology, wanted to improve how patients understand and engage with Repatha, their breakthrough cholesterol-lowering medication. The goal was to create a patient-friendly flipchart for healthcare professionals to use during consultations, making complex medical information simple and empowering patients to take charge of their cardiovascular health.
Company
Company
Amgen
Amgen
Industry
Industry
Healthcare
Healthcare
Deliverables
Deliverables
Creative Concept
Print Interactive
Infographic Design
Creative Concept
Print Interactive
Infographic Design
Challenge
Challenge
Challenge
The main challenge was simplifying scientific information about cholesterol management and Repatha’s mechanism of action without losing its accuracy. It was crucial to create content that was not only easy for patients to understand but also engaging and visually appealing. Additionally, the flipchart needed to function as an effective communication tool for healthcare professionals, fostering interactive and meaningful discussions with patients about their treatment options.
The main challenge was simplifying scientific information about cholesterol management and Repatha’s mechanism of action without losing its accuracy. It was crucial to create content that was not only easy for patients to understand but also engaging and visually appealing. Additionally, the flipchart needed to function as an effective communication tool for healthcare professionals, fostering interactive and meaningful discussions with patients about their treatment options.
