Enhancing User Experience
for Data Tools
PropertyGuru, a leading real estate platform in Singapore, sought to enhance its data product offerings to better serve its diverse user base, including investors, homebuyers, and renters. The objective was to develop a user-friendly interface that simplifies complex property data, enabling users to make informed decisions with ease.
PropertyGuru, a leading real estate platform in Singapore, sought to enhance its data product offerings to better serve its diverse user base, including investors, homebuyers, and renters. The objective was to develop a user-friendly interface that simplifies complex property data, enabling users to make informed decisions with ease.
Company
Company
PropertyGuru
PropertyGuru
Industry
Industry
Real Estate
Real Estate
Deliverables
Deliverables
Data Visualization
UXUI
Data Visualization
UXUI
Challenge
Challenge
Challenge
The primary challenge was to design an intuitive user interface that caters to users with varying levels of data literacy. This required creating a quadrant tool to segment users based on their familiarity with data, ensuring personalized experiences. Additionally, collaborating closely with design researchers, data analysts, and product managers was essential to align the interface design with user needs and business objectives. Balancing aesthetic appeal with functionality was crucial to deliver a seamless and engaging user experience.
The primary challenge was to design an intuitive user interface that caters to users with varying levels of data literacy. This required creating a quadrant tool to segment users based on their familiarity with data, ensuring personalized experiences. Additionally, collaborating closely with design researchers, data analysts, and product managers was essential to align the interface design with user needs and business objectives. Balancing aesthetic appeal with functionality was crucial to deliver a seamless and engaging user experience.
