Visualizing Complex Medical Information
The Takeda Oncology Compendium was designed to make complicated cancer information easier to understand and more engaging. By turning technical medical data into clear visuals and relatable stories, the project aimed to help healthcare professionals, patients, and caregivers access the information they need quickly and effortlessly. With a focus on user-friendly design, the compendium brought complex oncology insights to life in a way that feels simple, meaningful, and impactful.
The Takeda Oncology Compendium was designed to make complicated cancer information easier to understand and more engaging. By turning technical medical data into clear visuals and relatable stories, the project aimed to help healthcare professionals, patients, and caregivers access the information they need quickly and effortlessly. With a focus on user-friendly design, the compendium brought complex oncology insights to life in a way that feels simple, meaningful, and impactful.
Company
Company
Takeda
Takeda
Industry
Industry
Healthcare
Healthcare
Deliverables
Deliverables
Visual Report
Visual Report
Challenge
Challenge
The biggest challenge for the Takeda Oncology Compendium was making complex medical information simple and easy to understand for everyone. Oncology research and data are highly technical, which can feel overwhelming for patients, caregivers, and even healthcare professionals. The goal was to break down this information into clear, engaging visuals and straightforward explanations that anyone could follow while still keeping the scientific details accurate and reliable.
Another challenge was creating a design that looked professional and easy to use. The compendium needed to cover a wide range of cancer therapies and products in a consistent and visually appealing way. It also had to be user-friendly, making it simple for people to find the information they needed quickly. To address these challenges, the strategy was to utilize visual analogies—relating complex medical concepts to familiar, everyday scenarios—and a storybook concept to guide users through the content in a structured and engaging way. This approach not only made the information more relatable but also helped create a seamless and memorable experience for the users.
The biggest challenge for the Takeda Oncology Compendium was making complex medical information simple and easy to understand for everyone. Oncology research and data are highly technical, which can feel overwhelming for patients, caregivers, and even healthcare professionals. The goal was to break down this information into clear, engaging visuals and straightforward explanations that anyone could follow while still keeping the scientific details accurate and reliable.
Another challenge was creating a design that looked professional and easy to use. The compendium needed to cover a wide range of cancer therapies and products in a consistent and visually appealing way. It also had to be user-friendly, making it simple for people to find the information they needed quickly. To address these challenges, the strategy was to utilize visual analogies—relating complex medical concepts to familiar, everyday scenarios—and a storybook concept to guide users through the content in a structured and engaging way. This approach not only made the information more relatable but also helped create a seamless and memorable experience for the users.
