Centralizing Creativity for a Unified Brand Experience
The SATS Design Hub was conceived to unify and democratize design across the organization, fostering a design-driven culture. With SATS’ diverse business units spread globally, the need for a centralized hub was clear—to connect teams, streamline processes, and maintain a consistent brand identity.
By creating a shared space for design knowledge, tools, and best practices, the Design Hub empowers teams to collaborate seamlessly, elevate their creative output, and align their efforts with SATS’ corporate strategy. The result is a transformative initiative that positions design as a core strength of the organization.
The SATS Design Hub was conceived to unify and democratize design across the organization, fostering a design-driven culture. With SATS’ diverse business units spread globally, the need for a centralized hub was clear—to connect teams, streamline processes, and maintain a consistent brand identity.
By creating a shared space for design knowledge, tools, and best practices, the Design Hub empowers teams to collaborate seamlessly, elevate their creative output, and align their efforts with SATS’ corporate strategy. The result is a transformative initiative that positions design as a core strength of the organization.
Company
Company
SATS
SATS
SATS
Industry
Industry
Strategy & Commercial
Strategy & Commercial
Strategy & Commercial
Deliverables
Deliverables
Creative Operation
Creative Operation
Creative Operation
Challenge
Challenge
Challenge
SATS faced a fragmented design landscape, where different business units operated in silos, leading to inconsistent branding and inefficient workflows. The absence of a centralized system made it challenging to manage quality, maintain consistency, and foster collaboration across teams globally.
Another challenge was integrating design into the organization’s strategic goals while providing tools and training to support its adoption. Ensuring that designers, marketers, and other teams could access resources effortlessly required the development of a user-friendly and scalable system. Balancing creativity with operational efficiency became key to establishing a successful Design Hub.
SATS faced a fragmented design landscape, where different business units operated in silos, leading to inconsistent branding and inefficient workflows. The absence of a centralized system made it challenging to manage quality, maintain consistency, and foster collaboration across teams globally.
Another challenge was integrating design into the organization’s strategic goals while providing tools and training to support its adoption. Ensuring that designers, marketers, and other teams could access resources effortlessly required the development of a user-friendly and scalable system. Balancing creativity with operational efficiency became key to establishing a successful Design Hub.
